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Conversion
Speed-to-lead: the five-minute rule most businesses ignore
The fastest response often wins the client. Here's how to make sure every enquiry hears back in minutes, not days.
4 min read
When someone fills out a form, they're thinking about their problem right now. An hour later they're cooking dinner, comparing other options or have simply forgotten. The window is short.
Automate the first touch
You don't have to be glued to your phone. An automated SMS and email that arrives within a minute — personal, short and with a clear next step — keeps the lead warm until you can call.
- Confirm you received their enquiry
- Tell them when and how you'll be in touch
- Offer a link to book a time directly
Then follow up properly
Most deals happen after several touches. A simple sequence over the next week — a call, a text, a helpful resource — dramatically increases the number of leads who become conversations.