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Field notes on getting more customers.

Practical, no-fluff advice on ads, funnels and follow-up for service businesses.

June 3, 2026Lead Generation
Why cheap leads end up costing you more
A low cost per lead looks great in a report. Here's why it's often the most expensive number in your marketing.
5 min read
May 14, 2026Conversion
Speed-to-lead: the five-minute rule most businesses ignore
The fastest response often wins the client. Here's how to make sure every enquiry hears back in minutes, not days.
4 min read
April 22, 2026Paid Media
Facebook Ads or Google Ads: which should you start with?
One captures demand, the other creates it. A practical way to decide where your first ad dollars should go.
6 min read

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