Coaching
Filling a coach's calendar with qualified discovery calls
An application-based funnel that replaced a free-call booking link, cutting no-shows and raising the quality of every conversation.
Illustrative exampleFacebook Ads · Lead Generation · Funnels
- Applications
- 41
- Cost per application
- $23.40
- Campaign length
- 6 weeks
- Sales calls held
- 12
Illustrative example showing our approach and reporting format — not a verified client result. Results vary by market, offer and budget.
Client
Executive business coach
The challenge
The coach was running direct-to-calendar ads for free calls. While the schedule filled up, more than half were no-shows, and many who did attend could not afford high-ticket coaching.
What we built
- 01Replaced the direct calendar link with a 4-step qualification application.
- 02Targeted senior managers and founders with case-study driven video ads.
- 03Built an automated reminder sequence with SMS confirmations and calendar invites.
- 04Added automated rejection routing for prospects below the minimum revenue threshold.
Results
- 41 completed applications from qualified candidates
- No-show rate dropped from 54% to under 12%
- 12 high-ticket client conversations conducted, closing 4 new clients
Want results like these for your business?
Book a free 30-minute strategy call. We'll look at your current marketing and tell you honestly what we'd do first.